Ubisoft Launches Their First NFTs On Tezos


NFTs in gaming have been a hot topic in recent months, but one that hasn’t yet truly seen the light of day – outside of crypto-dedicated projects. While traditional gaming brands and properties have generally shared some sort of sentiment around NFTs, none have made any real splash into the blockchain space yet.

That could be signaling change this week, as French videogame developer Ubisoft has officially launched Ubisoft Quartz, the firm’s first endeavor into NFTs that features three free collectibles, built on Tezos.

Don’t Say You Didn’t See It Coming…

Our team at Bitcoinist covered the beginning of this storyline for Ubisoft back in October, when the company’s CFO called blockchain tech a “revolution,” and contributed funding towards crypto blockchain firm Animoca Brands. The perspective was seemingly more bullish than those shared from competitors Epic Games and Valve.

Ubisoft Quartz will bring to life NFTs that the company is calling ‘Digits.’ According to the launch site, Quartz is “built upon [the] vision of creating an ever-greater connection between you and the game worlds you love.”

The initial unroll of Digits will be three free NFTs for Ubisoft title, Ghost Recon Breakpoint. The Digits will start hitting the market on Thursday, December 9 2021. Digits will be minted once (so past Digits will not be re-minted), and will include serial numbers and be connected to player usernames. Resale support will be included through third-party NFT sites like Rarible and Objkt.

Related Reading | How NFTs Are Changing The Face Of Crypto Trading Contests

Tezos (XTZ) was the blockchain of choice for Ubisoft, and has reacted positively after some recent challenges. | Source: XTZ-USD on TradingView.com

Gaming & Crypto

Crypto’s emergence into gaming, and related verticals, has been host to more visibility lately. Tezos, the blockchain of choice for Ubisoft, has been one chain that has been highlighted in gaming and has overcome substantial challenges as of late.

Other major chains that have been stepping to the plate include Polygon, who designated a $100M allocation for NFT gaming projects earlier in the year, as well as Solana, WAX, and Algorand. Of course, metaverse platforms like Decentraland and The Sandbox are certainly gaming-adjacent as well.

We’ve also seen major players get involved at a sponsorship level. Coinbase, for example, has teamed up with the likes of ESL Gaming this year, and has engaged with partnerships on the organizational level as well.

For more on blockchain gaming, play-to-earn, and related topics, check out our recent report from sister network NewsBTC.

Related Reading | NFT Platform Starly Welcomes VC Funding, Gears Up For Listing

Featured image from quartz.ubisoft.com, Charts from TradingView.com The writer of this content is not associated or affiliated with any of the parties mentioned in this article. This is not financial advice.
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